Contagious deconstructs the torrent of news & information that marketers are exposed to in order to pinpoint the trends & technologies that actually matter. In each of these sessions we will examine key current trends & explain how they apply to your business. NOW / What's the current consumer or technological trend? How are marketers exploiting it? What does best practice look like? NEXT / Where's it going? What possible evolution's should you know about? How will your brand keep up? WHY / What does it mean, & what are the implications for strategy, commerce & community?

'Change is a motherf*cker when you run from it,' David Simon, writer, The Wire Technology is fuelling extraordinary creative disruption in almost every industry, with marketing no exception. Big brand marketers are looking to start-ups for innovation strategies. Technology is bursting out of our screens & into the real world. Peer-to-peer economies are creating new forms of 'value' in what people own & what people do. Mobile phones mean the whole world is shoppable. What does all this mean for brands and agencies? What are the challenges & the opportunities?

Contagious is excited to announce the fourth instalment of its Now / Next / Why sessions. The London event will take place at LSO, St. Luke's, London EC1 on Thursday 18 April. This time, delegates can expect a day-long event featuring a combination of trend briefings, challenging debates, panel discussions & participatory sessions from Contagious & industry experts.

Marketing Director and senior decision-maker level upward from brands & global agencies from all around the world.

This is an opportunity to immerse yourself, get inspired and meet the team. Look beyond your own category & engage with content & thinking that will shape the marketing landscape for your or your client's company - before it all becomes part of the mainstream. The day will be a chance to pause, absorb & be inspired by benchmark campaigns from around the world, but in the context of the wider ideas they exemplify & what they mean for your business.