Asda FM Live is the biggest Radio station in the UK and targets 18 million shoppers per week across all Asda stores. The Asda Media Centre works to develop in-store radio campaigns that allow brands and key categories to shout about price deals, brand launches and raise the bar on brand awareness at the Point of purchase creatively. At a media rate of 33p CPT for an average Asda FM Live campaign this is a cost effective and outstanding in store media tool for brands.

Increase brand awareness in an ever competing in-store retail environment, communicate price deals, drive customer traffic to product aisle and target 18 million Asda shoppers per week to drive incremental sales.

1- 4 week plus campaigns available: Asda FM Live campaigns can include 15-30 second spot ads relevant for Asda shoppers per hour. Frequencies of ad spots can play up to 3 times per hour. DJ mentions can also be incorporated during store opening times from 9-9pm to drive brand message in store A Creative and flexible media tool with brand/category opportunities. For example, weather activated campaigns relevant to product type i.e. BBQ meats in summer. Also available: Station/Live show sponsorships with Asda FM Live show (11-3pm)

News International, Kellogg's L'Oreal, Nestle, First Drinks, Premier Foods and Sienna Hair Care products are some of the advertisers who have achieved 145% incremental sales following a one week Asda FM Live Campaign.

- Biggest Radio station in the UK. - 18 million listeners per week with major - Targeting a spectrum of shoppers across ABC12D. - 33p Cost Per Thousand media campaign. - Available across all Asda stores. - Proven to drive incremental product sales in Asda for NPD, price led and brand awareness campaigns. - Audited volume compliance in stores. - A Creative, bespoke and Flexible FM media campaigns available - The DJ combined with creative and quality radio ads sell the product and brand promotions at the point of purchase