Eleven is a new AOL destination targeting 25-40 year old women that will be driven from the AOL Welcome Screen Monday-Friday between 11am - 2pm and other major touch points such as Entertainment, Games, Women and Lifestyles. Eleven is a compelling audience proposition that will attract time-poor women through the day with light and topical content: it will also be refreshed every 24 hours to ensure that AOL women return regularly across the week.

Opportunity to associate a brand within an interactive, entertaining, female environment that will be visited by the target audience frequently.

Eleven will aggregate the best bite size content from across AOL and the web to entertain and inform AOL women every day. The Eleven main page will highlight 11 great ways to spend 11 minutes on the service and will be the window to content including: Sudoku and other casual games (e.g. Babel, Bingo, Tumble Bees etc) Celebrity gossip Horoscopes Health and beauty tips Videos (e.g. virals,TV previews, film trailers and music videos) Competitions Recipes

This is a brand new channel, creating a new and unique sponsorship opportunity for a client.

Kudos - Eleven will be pushed as a major element of AOL content so the main AOL editorial benefits of trust, modernity and fun will in turn naturally benefit the client. Impact - Eleven is a lean forward, actively sought "snacking" proposition, so the sole sponsor will have massive cut through. Belief - Eleven is an habitual proposition which AOL women will be invited to return to on a daily basis, so it provides a great opportunity for a sponsor to create a new ingrained attitude and set of behaviours over time.