This idea is archived

Advertising opportunity on Sky Sports News reaching pub goers

Provided by Sky Media
This summer pubs, bars and clubs will be full of football fans watching the 2010 World Cup.

Tell us about the Opportunity / What is it?

Opportunity to expose your brand alongside the biggest football event of the year. This summer pubs, bars and clubs will be full of football fans watching the 2010 World Cup. Sky Pub Sports are offering advertisers the opportunity to specifically target pub goers by advertising on an out of home feed on Sky Sports News.

What is the Marketing Objective?

Build awareness of your brand and become associate with quality sports coverage.

How does it work?

The World Cup Report, scheduled 6 times every day will include up to the minute news and reports directly from South Africa. With 2 spots every hour throughout the World Cup, your brand will have full coverage throughout the world cup on Sky Sports News. At least 26 spots per day / 806 for duration of the World Cup.

Who's used it in the past?

This is a brand new opportunity. Would benefit brands from all backgrounds and industry

Features / Benefits

- Focuses on the nations obsession with sport - Great way to target younger audiences - Sky Sports offers a great way to reach targeted audiences as well as an essential part of an integrated programme sell -At least 26 spots per day / 806 for duration of the World Cup.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k628,000 male 18-34 Sky Sports News viewers per week
16 - 24
25 - 34
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 11 Jul 10BUILD AWARENESS
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