Advertising opportunity at the Little Mix Confetti Tour 2022 - 28 Nights, 290,000 Fans, The biggest girl band on the planet.
Over the course of the tour Little Mix will be playing to nearly 300,000 people - averaging just over 10,000 per gig . For many in the audience it will be the first live event of this scale they have attended in over two years. The Little Mix core audience is 18 - 34 female (69%).
The fans passion for Little Mix coupled with the size and location of screens creates a fantastic opportunity, this, together with the considerable cost efficiency vs. other media channels will ensure we create engaged incremental reach to young adults within any media plan.
The audience will be emotionally receptive to the on -stage ad reel which will be unmissable from every seat in the arena. The reel will play for 15 minutes (5 minute loop before the support act, Since September come on stage, with a 10 minute reel running just before Little Mix perform). Working alongside your brand we will ensure you maximise value and standout across the tour.
Additional Opportunity:
Social, Digital & experiential partnership activation through Little Mix's owned & operated platforms.
Ambition: To enhance and optimize the brands involvement with the Little Mix tour beyond the standard screen package. Creating bespoke opportunities that align directly to the brands communication objectives in a cost effective and creative way.
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