Advertise with What Car?

Provided by Haymarket Group Ltd
What Car? the essential UK car-buying guide - new or used. Contains honest verdicts and purchasing advice for every segment.

Tell us about the Opportunity / What is it?

Buying a car can be complex, but at What Car? we have more than 40 years of experience in making it a simple and enjoyable process - and we're committed to making the task as easy for you as possible.

What is the Marketing Objective?

To build awareness of your brand with a loyal and targeted audience. To fast track consideration with a car buying audience. To use their passion point to engage an influential audience.

How does it work?

Digital and Print advertising, including classified. Bespoke native content through in-house creative agency, Haymarket Automotive Studio. What Car? Awards (Annual) - Category Sponsorship.

Who's used it in the past?

All major car manufacturers advertised with What Car? in the past, please contact Haymarket for details.

Features / Benefits

What Car? has been helping car buyers make informed decisions for over 40 years and our reviews are trusted by our audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCar owners and Car purchasers
25 - 34
35 - 44
45 - 54
55 - 64
Male
ABC1
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSBRANDED CONTENT / MAGAZINES / PRESS
BRANDED CONTENT / ONLINE
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