Passionately committed to quality journalism, photography & design, the Guardian is the most modern and vibrant newspaper in the country. The Guardian's vision is to offer independent, agenda-setting content that positions us as the modern, progressive, exciting challenger to the status-quo. The Guardian is consistently innovative, actively encouraging debate and exerting influence. We are modern, individual and sometimes unconventional. Healthily sceptical, but not cynical, the Guardian is confident, intelligent and investigative.

Advertise with the most modern and vibrant newspaper inn the country.

Circulation: Average Daily Sale - 213,853. The Guardian has 16% share of total daily quality press circulation. As a proportion of total sales The Guardian circulation is made up of 100% sold copy. 75% are sold at full rate. (Source: ABC Feb - Jul 2012). Average issue readership: 6 month data (NRS Jan - June 2012) 1,120,000. 12 month data (NRS Jul'11 - Jun'12) 1,081,000. Compared to all other quality dailies (excl. The FT), the Guardian boasts a higher proportion of AB adults, ABC1 women 25-44, ABC1 men 25-44 and ABC1 adults with a terminal education age of 21+.

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First published in 1821, the Guardian is a national newspaper with a rich and colourful history. The Manchester Guardian was highly influential during the great reform movements of the nineteenth century and today the Guardian continues to offer an independent and crucial forum for debate in this country. Its unique ownership has provided a level of continuity that no other national daily newspaper can equal.