Advertise on Classic FM - the UK's Biggest Commercial Station

Provided by Global Media & Entertainment
The station plays familiar classical music alongside less known pieces, all chosen to uplift, soothe, or inspire.

Tell us about the Opportunity / What is it?

The UK's most popular Classical music brand. Classic FM is the home of classical music in the UK, with a welcoming touch that makes the genre accessible and relevant to all, nationally. Classic FM has a mission to make classical music accessible and relevant to a modern audience through its engaging style. Its audience like to do more than just listen; they love to get involved online too, making Classic FM one of the most engaged-with brands on social media.

What is the Marketing Objective?

Advertise on the UK's biggest commercial radio station. For more than 25 years, listeners have been able to tune in to Classic FM on FM radio across the UK on 99.9 - 101.9 FM. Classic FM is also available on digital radio and on digital TV via Sky Digital channel 106, Virgin Media channel 922 and Freesat channel 721.

How does it work?

Commercial solutions: Classic FM prides itself on providing commercial solutions that match the station's audience in its quality. Its aim is to provide world-class commercial activity in all that it does, including: Airtime, Sponsorships and promotions, Feature creation, Ad funded programming, Online, Classic FM Magazine, Classic FM events and concerts, Classic FM TV, Classic FM book publishing and Classic FM CDs.

Who's used it in the past?

An endless list of advertisers have used this platform to reach our dedicated audiences, for further details please contact Sally Pomphrey via the contact details tab.

Features / Benefits

Classic FM's audience is predominantly made up of 2 target groups. Firstly the 'discoverers' who are generally aged 35-50, who often have kids at home &who tune in primarily to listen to music. Secondly the 'enthusiasts' who are generally aged 50+, upmarket & career-focused & who tune in for inspiration. 66% of Classic FM's audience are ABC1, with interests in the arts & finer things in life. They constantly seek out aspirational lifestyles, new experiences & make ethical choices.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsClassic FM reaches 5.1 million people every week.
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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