Sub TV are the only AV network broadcaster offering a pure 18-24 incremental audience. Working as a regular music video channel with ad breaks every 15 minutes allowing brands to advertise alongside the latest music videos eliciting a strong emotional response. The channel is in 70+ University bars and cafes across the UK with students enjoying the channel in a shared viewing space. Sub TV are officially 3rd party accredited by RSMB being the first AVOOH broadcaster to have this gold standard accreditation.

Sub TV presents a unique opportunity with an audience of 1.2 million engaged 18-24 adults who are increasingly hard to reach with traditional media. Music is an emotive medium and highly aligned to the interests of our audience. Allowing brands to advertise alongside the latest music videos presents a strong proposition to drive strong brand awareness and create positive brand associations among a challenging demographic.

The channel operates as a regular music video channel with scheduled ad breaks every 15 minutes. The channel always operates with full audio. Additionally, our Sub TV App allows students to request songs in their selected venue creating a strong engagement with the screens and increasing the dwell time in venues.

Sub TV has been used by a broad range of large and small brands across a wide range of industries. These include brands such as McDonalds, KFC, Sainsburys, Asda, ALDI, Vodafone, PepsiCo, Universal Theatrical, Boots, Currys, Google and Unilever.

• Provide incremental cover to AV plan for one of the hardest to reach demographics. • Shared Viewing experience creates conversations about the brands being advertised. • Pure 18-24 audience with no wastage. • The Audience are making their first time brand choices meaning they are at a pivotal time for brands to reach them. • No HFSS restrictions & Self-Regulated: allows advertisers greater flexibility and creative freedom through TV.