The opportunity exists to work with NMS in unlocking the nations market. In Feb 2006 we conducted preliminary research into the effectiveness of local advertising by national brands in Prospering Smaller Towns. 10.2m adults live in these towns and they are hungry for genuine, targeted, local communications. We want to take this forward with partners to demonstrate the disproportionate impact that can be achieved in these markets.

Our research demonstrated the appetite at a local level for appropriate national brand advertising. We will work with you to create disproportionate impact in these markets through tailored creative messaging. Using our local knowedge we will provide a local marketing plan that will engage the consumer in their language whilst still delivering authority and credibility for your brand. We are the marketing leader in these Prospering Smaller Towns and are willing to invest in live research to prove the effectiveness of targeted communications in these markets.

Life is local: three-quarters of the UK workforce work within 10 miles of home, 40% within two miles. Media is moving from global to local, mass marketing to one-to-one marketing. This trend favours regional newspapers which can deliver target audiences cost-effectively. Regional newspapers are still the most important source of local news. The inherent trust placed in local press offers brands a potent route to market by leveraging the credibilty and authentiocity of the lcoal newspaper brand.

As the largest medium after TV, regional press has enjoyed the custom of many brands from Coca-Cola and Rolex to Specsavers, DFS and Marks & Spencer, but the opportunity to create a local marketing strategy through the new lense created by our research is brand new.

Looking for cut through? Trying to find a way to reach your consumers in an uncluttered environment? Blown away by the media diversity? Here is the key benefit. Discerning, loyal consumers actively digesting the advertising in their newspapers, away from the media frenzy of major conurbations, but still affluent households with high levels of disposable income. Newsquest Media Sales will work with you to reap the maximum benefit from these communities. We would also welcome the opportunity to do further more detailed research with a brand partner. Call us for more details.