Each Monday to Sunday from 9pm - 1am Trouble Later serves up a mix of cheeky comedies from our top rating shows and humorous reality based programming. The slot has a distinctive feel driven by an irreverent, cheeky, comedic, mischievous, anarchic & deconstructive 2D animated character 'Phinneas' who is always making you laugh with his pranks & stunts. When the clock's hits 9pm, Phinneas will launch onto your screens and guide you through the nights entertainment.

Increase awareness and increase loyalty of your brand as well as giving your brand attitude with this young audience.

The sponsorship proposition includes Exclusive sponsorship of 'Trouble Later' for 12 months Monday - Sunday 21:00 - 01:00. 10" sponsor credits throughout the 4 hour programming strand and branding on all 'Trouble Later' promotional trails.

This is a brand new opportunity.

40% of all 13-19s and 34% of Adults aged 16-24 in MCH watched Trouble during the three months ending December 2005. On average 43% of all Women 16-34 and 43% of all Adults 16-34 in MCH watch Trouble over a 6 month period. Trouble now has the best 16-24 and 16-34 profile of all non-music UK Channels better than both E4 and Sky One!