This idea is archived

UK Spot & Sponsorship opportunities across EUROSPORT TV

Provided by Mean Broadcast
Spot & sponsorship advertising to reach a young, upmarket audience through EUROSPORT TV - the home of the Olympics.

Tell us about the Opportunity / What is it?

Purchase cost effective spot and sponsorship airtime on Eurosport TV and reach an audience of approximately 2 million weekly viewers - 1,200,000 of whom do not watch Sky Sports channels. Build unique Coverage for your brand/s and take advantage of reduced competition available when advertising with the channel which has been shown to have the shortest advertising breaks in the UK (1.05 v 2.30); a finding which has lead to British Eurosport advertisers experiencing greater standout of their commercial message and less ad avoidance by their viewers.

What is the Marketing Objective?

Reach a young and upmarket audience through Eurosport - the home of the Olympics.

How does it work?

Eurosport spot and sponsorship advertisements offer a brand the opportunity to interact with a key male demographic as they enjoy the 8hours of Live events provided by the channel each day. A high quality of programming ensures viewers remain engaged and expert analysis secures EUROSPORT as a trusted voice of Sports broadcasting.

Who's used it in the past?

This is a brand new and exciting offering from Mean Broadcast.

Features / Benefits

Eurosport is available in121 million homes, across 59 countries and in 20 languages, reaching 20 million viewers a day. Eurosport continues to be one of the leading Pay TV Channels in the UK. British Eurosport has the shortest Ad breaks in the UK, these Short advertising breaks and a commitment to its programming provide Eurosport with one of the lowest advertising drop off rate ... Eurosport is one of the top ten, paid for, channels in the UK.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach approximately 2 million weekly viewers
16 - 24
25 - 34
35 - 44
Male
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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