Our scheme - known as UCAS Card - focuses on providing 16-17 year olds with information about higher education and advice on all their other options - while offering them a range of consumer brand discounts, both on and off line. In return for a discount card, students provide information on their future study plans. We then provide them with e-newsletters packed with advice on their application, information from education providers about subjects and courses that interest them, and relevant offers from our commercial partners.

This is a great opportunity for brands to drive sales and maximise brand awareness among an influential demographic - some 100,000 16-17 year olds.

Brands provide an offer or discount (in-store or online) for a 12 month period, which is communicated to potential customers through a variety of on - and offline channels. As well as being featured in monthly email newsletters, brand partners are also showcased on the main UCAS website.

Topshop, Student Store, Alton Towers, Virgin Experience Days, Dominoes, Minimum Mouse

• Drive direct sales opportunities. • A 45% email open rate from a Sender Score Certified organisation. • Amplify your campaign via other UCAS channels - social media and direct mail. • The UCAS brand's credibility.