Content opportunity reaching over 7 million passionate cyclists. We will leverage our cycling expertise to provide a simplistic, informative & engaging look at the tour for a broader set of fans. Media available across all print, digital, email, mobile and tablet publications.

Future offers a greater insight into multiple perspectives of the tour, offering a greater relevancy for your brand. We will celebrate the greatest innovations & game changers in cycling, offering expert opinions on the future of cycling helping spark debate.

We will create variety of short form (30secs) & long form (10min) content to be housed via Future's cycling portfolio & your owned channels. A FREE mobile app providing instant access to the Grand Tour live updates, commentary & conversation in the palm of their hands. Other key highlights: - Activations throughout the tour at key locations in the UK - Stalls will provide hands-on experience with cycling products - Question time with our cycling experts - Product trails & competition prizes. Please see our media attachment for full info. on the opportunity.

Chain Reaction, Skoda and Halfords. Please see our media attachment for details of previous campaigns.

Reaching over 7 million cyclists. 2014 will be the first year a part of Le Tour will be staged in the UK. Future publishes the OFFICIAL Guides for the TDF & GIRO d'Italia - 105,000.