CASE STUDY: Targeted distribution in Camden increases sales

Provided by Blackjack Promotions
Sexy Santa's and Elves help attract people into Camden Lock Market!!

What was the Challenge / Background of the Campaign?

Camden Lock Market wanted to attract more people into the market over the Christmas period as being slightly off set from the main high street the general public aren't always aware of what there is inside.

What was the Campaign Objective?

To attract as many people as possible into the Market and encourage as many sales as possible.

What was the Solution?

Supply Sexy Santa's and Elves to spread Christmas cheer and encourage people into the market.

What were the Results?

Camden Lock market saw a big increase not only in people coming into the market but also in Sales and the campaign was deemed a success. The Consumers enjoyed hearing local knowledge and having staff dressed up in Christmas attire made the consumer feel more and not so much sold to.

What were the Key Learnings of this Campaign?

The consumer likes to interact with someone and will always fell more comfortable with a recommendation - when someone has already had a tried and tested approach. The leaflet the staff had were very much secondary and first and foremost staff were there to talk to passers by to educate them in what there was to offer in Camden and what specifically there was in the Camden Lock market square.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
16 - 24
25 - 34
All adults
Both
All
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearDRIVE PENETRATIONEXPERIENTIAL
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service