3 months' sponsorship of New Year's Resolutions January to March 2010. +1 coverage of 3.3% women.
Discovery Brand Solutions and Sky Media are pleased to offer the perfect sponsorship package for any advertiser aiming to target Women and Housewives at a time when the nation begins to rue over-indulging at Christmas and wants to be inspired into making a positive change to their lives. Weight-loss, makeovers and other inspirational shows make this strand of programming a hot favourite among the target audience.
Sponsorship is perfect for increasing brand awareness and increasing loyalty
New Year's Resolutions would take the form of on air message association around key lifestyle titles: three months' sponsorship of New Year's Resolutions from January to March 2010 across Discovery Home & Health, Discovery Travel & Living and Discovery Real Time. You will also feature on all promotional material. There are a total of 112 hours of TV time to sponsor across this campaign period.
This is a new opportunity to undertake
Average programming hours split by channel across the campaign period:
Discovery Home & Health: 77 hours. Discovery Travel & Living: 21 hours. Discovery Real Time: 14 hours. For a full list of programmes included in this package see the attachment.