Sponsorship of Sky Cinema Christmas, Christmas24 and Christmas films on Sky Showcase.
Your brand has the exclusive chance to own Christmas on Sky! We are the ultimate destination for getting into the Christmas spirit; with exclusive rights access to your favourite Christmas classics & exclusive Sky Original Christmas films! From Christmas classics on Sky Cinema & Sky Showcase to cosy Hallmark movies on Christmas24, there is something for everyone. With sponsorship across three separate premium channels, including Christmas24 which is free-to-air, your brand can reach a highly engaged audience. Christmas on Sky is the gift that keeps on giving!
Your 30" ident will play just before the film on linear and on demand (7.3m inds/ 3.5m ABC1 reach) across TV VOD, Sky Glass, Sky Stream, Sky Go and NOW, thereby capturing the audience when they are most engaged, positioning your brand closer to Sky's latest cinematic releases than any other advertiser.
Christmas on Sky provides viewers with content worth paying for, thereby attracting a highly discerning and affluent audience. 49% are ABC1 (vs a commercial avg of 44%), and 40% more likely to consider themselves as having expensive taste. 75% of parents agree that TV is important to their Christmas experience.