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Sponsorship Opportunity - ICC Men's T20 World Cup

Provided by Sky Media
Sky Sports the home of cricket, will provide fans with an unmissable Men's T20 World Cup 2021 from Oman and the UAE.

Tell us about the Opportunity / What is it?

Sky Sports will bring viewers exclusive coverage of the ICC Men's T20 World Cup 2021. The tournament lasts four weeks and will provide the perfect stage for the world's best players in the game to showcase their skills and compete for one of the most coveted trophies in the sport. After five years of hurt, England will bid to go one better than 2016's tournament and take home the famous trophy. England have the perfect stage for revenge as they bid to win just their second T20 World Cup title in eleven years.

What is the Marketing Objective?

This unique cross-platform sponsorship opportunity allows a brand to reach out to a wider more casual cricket audience, whilst still engaging with a core ABC1 Men cricket loving demographic. The offering spans across Broadcast TV, VOD & Sky's award winning digital platform, that will cover a variety of topics leading up to & during the tournament with a wide range of editorial content and unique opinion pieces from some of the most well respected stars of the game.

How does it work?

ICC Men's T20 World Cup 2021 - c.45 Live Fixtures: 17th October - 14th November 2021 with an average of 2 repeat/highlights per fixture. More details in the attachment.

Features / Benefits will also be bringing cricket fans all the latest news, clips and highlights offering a brand the chance to further align with some of the defining moments of the tournament on the digital platform. Sky Sports will be your number one destination to watch every live fixture from Oman and the UAE this autumn. Sky Sports viewers can catch all the live action, analysis, player interviews and feature programmes on the dedicated Sky Sports Cricket channel.Howzat!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Men 39 OTS, reach 3.3m individuals,
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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