Bradford Bulls is a professional rugby league club based in the city of Bradford, West Yorkshire, England. It has been one of the major success stories of the Super League era, with the 2003 season being its best where the club successfully won all of the major rugby league honours, (Challenge Cup, Super League Championship, World Club Championship, and Minor Premier). The club plays its home games at Odsal Stadium which is located to the south of the city centre. Bradford's main rivalry at present is with the Leeds Rhinos.

There are many opportunities marketers can use to engage with rugby league's loyal and passionate fans. This can range from sponsorships of the stadium, team shirts and associate partner deals, to perimeter board and programme advertising or experiential / sampling opportunities. With a variety of marketing options on offer, packages can be tailored to suit your objectives and budget. Sponsorship is also ideal for long term associations.

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As a Super League team, Bradford Bulls have a strong and loyal fanbase with over 11,000 season memberships sold in the 2011 season. Sponsorship provides an ideal way for brands to reach this audience and is particularly successful at building brand loyalty as your brand becomes a 'partner' of the club. It is also a great way to raise awareness with the local community, as well benefit from national media coverage and interest in the club. Rugby League receives extensive terrestrial and SKY TV coverage for games, as well as national and regional press and magazine coverage.