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Sponsorship of the Guardian Cycling Calendar 2012

Provided by Guardian Newspapers Limited
Sponsorship of the Guardian Cycling Calendar covering the Tour de France to Vuelta in Spain

Tell us about the Opportunity / What is it?

The package includes full sponsorship of our cycling site and content surrounding the following events: TOUR DE FRANCE (30 June 2012 to 22 July 2012), Archive clips, Daily race summary during the Tour de France (1 video per stage), Daily magazine during the Tour de France (1 video per stage), The best-of clips after the event , ROAD RACES - Tours and Classic, Critérium du Dauphiné: (3 to 10 June 2012) daily highlight summaries * Paris Tours: 7 of October 2012, VUELTA (Spain) - 18 August 2012 to 9 September 2012 (21 stages). Daily race summary during the VUELTA.

What is the Marketing Objective?

A unique opportunity to associate with affluent men with an interest in sports.

How does it work?

Our partner would receive full sponsorship across Guardian.co.uk/Cycling: The package includes: Pre and post rolls on all video activity, Road block on all advertising real estate, Logo and statement of association on all pages. In addition to the above multimedia activity the cycling site will include: Footage roundups from daily cycling events, interactive images and team tactics, regular picture gallery's and a regular Blog from Bradley Wiggens.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

This is a unique opportunity to associate your brand with the most extensive coverage of cycling from a national newspaper. Our partner would receive full branding presence on the website and on all associated platforms.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsGuardian.co.uk drives 241,265,930 UK monthly impressions
All adultsMale
Both
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Jun 12 - 13 Jul 12BUILD AWARENESSSPONSORSHIP / SPORT / BIKES/CYCLING
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