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Sponsorship of the Enrique Iglesias UK tour -reach 40,000 18-35s

Provided by Live Nation Ltd
An excellent opportunity to target a lucrative 18-35 audience with one of Spain's biggest superstars.

Tell us about the Opportunity / What is it?

Spanish superstar Enrique Iglesias has followed well in his father's footsteps and has become a hugely successful recording artist and selling over 60 million albums worldwide. Enrique boasts a huge 18-35 female fanbase, and is set to get hearts racing this spring, when he embarks on a 5 date UK arena tour. Live Nation is offering an exclusive headline sponsorship opportunity for this sell-out tour.

What is the Marketing Objective?

The Enrique Iglesias tour can be used to effectively raise a brands awareness in association with one of Spain's biggest superstars and also to promote product placement at venue amongst a lucrative 18-35 female audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the Spain's biggest superstars. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 40,000 18-35s will attend over 4 day arena tour
16 - 24
25 - 34
Female
Male
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL07 May 09 - 15 May 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
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