This idea is archived

Sponsorship of Mellow Magic, setting the evening mood

Provided by Bauer Media
Advertise to 5.7 million listeners as Mellow Magic helps Londoners relax and unwind with their favourite hits

Tell us about the Opportunity / What is it?

Magic is one of the UK's best known music brands. Listeners are loyal and enjoy Magic's love of music, familiarity and warmth. Setting the evening mood, Danni Pietroni helps Londoners relax and unwind with their favourite music, Mellow Magic. Sponsorship of Mellow Magic is currently on offer to brands. The sponsorship will run over 12 months and will give you the opportunity to reach 5.7m adults. The Mellow Magic brand is now so famous that it also eases Londoners through their lunch hour every week day, which could also be included as part of the package. Find out more...

What is the Marketing Objective?

Raise awareness of your brand among listeners

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach: 5.7 million, Impacts: 327 million, OTH: 57
25 - 34
35 - 44
Female
Both
ABC1
C2
Main Shopper
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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