The inaugural HIRO Sportive Series will offer riders a once in a lifetime opportunity to be part of a unique cycling team led by legends of the game of rugby. Starting in Twickenham and peddling to every 2015 Rugby World Cup hosting venue over two weeks, riders will rub shoulders with their sporting heroes over rolling hills, city cycle lanes and through quintessentially British towns. This is a unique opportunity to align your brand with a sporting event leading up to the Rugby World Cup.

National and regional brands can associate themselves with this event and benefit from; Offline and online coverage - massive social media amplification through celebrity network - Regional media exposure - TV, press, radio. Alignment with sports participation.

Sponsorship will include; Branding on app, VIP Hospitality, talent engagement, exclusive content generation opportunities, competitions, social media amplification, product placement opportunities. Offline and online coverage - massive social media amplification through celebrity network. Regional media exposure - TV, press, radio. Stakeholder engagement via participation - staff, customers and re-sellers.

Hiro attendance at training events prior to main ride. Each leg will feature at least two legends from the world of rugby with special guests from other sports making cameos along the way. Former Wales international, Alix Popham, will be heading the peloton and says that the experience will offer riders, "the closest thing to a rugby tour without putting your boots on and getting on the pitch".