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Sponsor the new series of Fifth Gear on Five

Provided by Five
Fifth Gear is available for sponsorship for another exciting series. Opportunity to target a young upmarket male audience.

Tell us about the Opportunity / What is it?

The popular series Fifth Gear is back at Milbroke, Europe's leading location for the development and demonstration of every type of land vehicle. Tim Shaw fronts the show with Tom Ford along with regular presenters Tiff Needell; Vicki Butler-Henderson; Jason Plato and Jonny Smith and the usual combination of new cars; drive-offs; quirkier car-related items; celeb names and a consumer strand. Sponsorship of Fifth Gear is currently on offer. The series will run over 8 x 60 minute episodes with the sponsor receiving a total of 55" accreditation per episode. Find out more...

What is the Marketing Objective?

To raise brand awareness.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAv. TVRs - ABC1 Men under 35: 2.6, ABC1 adults: 1.8
16 - 24
25 - 34
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL08 Jun 09 - 08 Aug 09BUILD AWARENESSSPONSORSHIP / MEDIA
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