This event provides a unique positioning in British cycling by bridging the gap between cycle club enthusiasts, to recreational cyclists, gym members and those looking for a new physical challenge. Set in the stunning scenery of Highland Perthshire, the 81 mile circuit provides a true test for experienced cyclists and those who enjoy new challenges. It offers a focal point with the event Start and Finish area, to create a festival for bike enthusiasts.

Brand awareness - through branding and advertising. Brand experience - through interactive communication and expo opportunities.

The year-round targeted marketing and media campaign create a wider reaching communication platform. Sponsorship can also include retail opportunities, customer acquisition opportunities, sampling, goodie bags options, media partner activity, PR activity, broadcast coverage and database communication.

This is a brand new opportunity.

Association with a ground breaking event which will expand year on year to become one of the signature challenges in British sport. The event establishes or reinforces a sponsor as a major player in cycling which has a greater impact than in more commercially cluttered sports. It provides a unique position in the sport, differentiated from any other sponsorship property. Gain nationwide appeal through popularity of cycling and quality of the event. Develop a goodwill perception with support directly benefiting competitors and improving the quality of their event experience.