Sponsor the Barbican's discounted ticket scheme for young people

Provided by Barbican Centre
Support Young Barbican and benefit from cross-platform brand marketing opportunities to engaged, arts loving 14-25 year olds

Tell us about the Opportunity / What is it?

Young Barbican offers 50,000 heavily-discounted tickets to Barbican events to 14-25 year olds every year. This new scheme proves how absolutely committed we are to ensuring that all young people, whatever their background, are able to experience the world-class programme we offer. We are looking for a partner who can enable us to continue providing these discounts and to grow the scheme even further. Partnering with us will cut across both brand marketing objectives and will help fulfil key community investment/CSR aims as well.

What is the Marketing Objective?

This opportunity offers a brand the chance to associate with Europe's largest arts centre, with over 1.8 million visitors each year. Supporting Young Barbican will help raise awareness of your brand to our passionate and diverse younger audiences through extensive marketing across print, online and around the Centre. Your organisation will be helping young people to access and engage with the arts which may have been previously closed off to them. So far, 80% of members who sign up are also new to the Barbican proving it really is introducing new audiences to the arts.

How does it work?

Covering all the art forms presented at the Barbican, we are making full priced tickets available to Barbican-produced contemporary and classical music, film, art, theatre and dance events for just £5, £10 or £15. It's free to join and the member can bring a friend for the same price. Putting young people at its heart, Young Barbican is a flagship Barbican programme, and is promoted across all our artforms, in general Centre marketing and communications and to the communities we work with in east London.

Who's used it in the past?

This is a new scheme and partnership opportunity so it's a real chance to become synonymous with the Young Barbican brand.

Features / Benefits

The Young Barbican identity will incorporate the partner brand across all marketing opportunities. PRINT: Wide-spread collateral - leaflets, posters, Barbican monthly guide (sent to 22,000 members and 18,000 distributed around the centre), art form programmes and brochures. ONLINE: Inclusion on Barbican website (3.5 million visitors annually) and YB microsite, social media recognition (151,000 Facebook friends up 32% year on year and 344,000 Twitter followers up by over 93% year on year), FB and Google advertising, fortnightly e-bulletins to a database of over 460,000.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details21,000 members currently expected to increase to 30,000
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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