This idea is archived

Sponsor the UK Premiere of 'HARRY'S LAW' on Universal Channel

Provided by Sky Media
Sky Media and Universal Networks International offer a brand the chance to sponsor the UK Premiere of 'HARRY'S LAW'

Tell us about the Opportunity / What is it?

Sky Media and Universal Networks International present an advertiser the opportunity to sponsor the UK premiere of 'HARRY'S LAW', starring KATHY BATES on Universal, Universal +1 and Universal HD. From Monday 10th of October, 2011 'HARRY'S LAW' will air weekly at 10pm and will be repeated 3 times across the week.

What is the Marketing Objective?

Building brand awareness

How does it work?

The series 'HARRY'S LAW' will air 48 episodes in total (12 premiere episodes + 36 repeats), providing the advertiser a total of 384 sponsorship credits. Sponsorship break down per episode: - Opening Credit: 1 x 15 seconds - Break Bumpers: 2 x 5 seconds per centre break - Closing Credit: 1 x 15 second credit. (Up to 3 centre breaks per 1 hour episode)

Who's used it in the past?

Please contact Sky Media.

Features / Benefits

Universal Channel will double its investment into first run content over the next 12 months. At present, Universal Channel is the third most watched pay channel in prime time Pay homes, with an audience tuning into an average 68 minutes per session. Furthermore, Universal channel converts well for women with a female audience of 67%

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kTargeting a 67% female audience.
All adultsFemale
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL10 Oct 11 - 19 Dec 11BUILD AWARENESSSPONSORSHIP / MEDIA
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