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Reach kids sponsoring Make My Mornings on Tiny Pop

Provided by Sky Media
On air and online sponsorship, helping children discover a world of creative fun at their fingertips!

Tell us about the Opportunity / What is it?

Here at Tiny Pop, we are a big fan of stimulating growth through play, creativity and sharing. That's why in May half term and the whole of June, we are encouraging our loyal Tiny Pop audience to discover a world of creative fun at their fingertips with 'Make My Mornings'. Throughout May half term and all of June between 0600 and 1200, Tiny Pop are encouraging their loyal audience to wake up to creative programming and spark their imagination.

What is the Marketing Objective?

Trusted by parents, Tiny Pop and Tiny Pop +1 provide safe and fun entertainment which kids love. Our winning formula of inspired, non-patronising programming and playful cheeky monkeys encourages children aged 4-6 to learn laugh and grow with Tiny Pop every day. A popular for young children and mums, Tiny Pop extends its reach through a safe online platform filled with fun activities such as games, videos, printable puzzles, jokes and drawing competitions.

How does it work?

ON AIR (0600-1200): Engage with our viewers every morning in May with a range of creative programmes to spark their imagination. Adding value to the campaign are also 15 special in-house produced 4-5 min programs that show our loyal Tiny Pop audience how to make items inspired by our TV programs out of household objects. ONLINE: Encouraging creative learning amongst kids, we are letting their imaginations run wild with a range of activities in our branded area on the channel's website.

Who's used it in the past?

Please contact for details of previous sponsors.

Features / Benefits

Audience Highlights: Reaches over 2.7m individuals per month. Strong profile of 4-6 yr old kids (61%) compared to an average children channel (40%). During 'Cuddle Time' Tiny Pop is the 3rd most popular choice for 4-7 yr old kids. HWs with 0-9 yr old kids spend 67 min watching Tiny Pop, more than Cartoonito and Boomerang.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.9 million individuals per month
0 - 9Both
ABC1
Kids HH
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Jun 13BUILD AWARENESSSPONSORSHIP / MEDIA
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