Jazz FM, in association with Universal Music Group have launched a swing compilation CD featuring dance numbers from the 20's, 30's and 40's up to the present day. The album entitled 'Peppermint Candy' is supported by a dedicated weekly radio show on Jazz FM and with an event at the Cobdan Club, London on 6th July 2011. Sponsorship of the Peppermint Candy event is currently available to brands.

The potential exists for a brand through the sponsorship of the Peppermint Candy live event to reach a large, engaged style and music conscious female biased audience. The live events offer the opportunity for really effective product sampling and fashion and style placements and unique VIP entertainment.

This is a brand new opportunity for advertisers.

The name Peppermint Candy created for the CD, radio programme and live event activity has been chosen to convey the following qualities: broad, fun & feminine, that will appeal to a broad 18-55 female skewed target, with visual potential for branding. The live event activity will be supported on-air and online and by social media through Facebook, Twitter, PC hashtag and Vimeo for the brand fed from the Jazz FM programme.