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Scottish Sport Live Radio Commentary Sponsorship Opportunity

Provided by Bauer Media
Sponsorship of the Scottish Premiere Leagues live football coverage in Scotland.

Tell us about the Opportunity / What is it?

Coverage of the Scottish Premiere League: ownership of live football in Scotland.Sport is inspirational. The highs and lows of sporting achievement have, throughout history united and divided people, made us shout and made us cry - both in joy and in sadness.

What is the Marketing Objective?

Own live football coverage in Scotland.

How does it work?

Bauer Scotland hold commercial exclusivity over football rights surrounding the Scottish Premiere League. Our commentary package is unique and unrivaled, matching the BBC coverage (no commercial radio in Scotland has this before). Key promotions will run across the AM stations (with support from the FM's) and kick off in August. The stations Clyde 2, forth 2, Northsound 2 and Tay AM will run: 6x30" trails per day for 38 weeks Monday to Friday. 9x10 sec tagson a Saturday or Sunday during live commentary. Please see attachment for additional information and activity.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Included with the sponsorship would be a fully branded feature page on all of the station sites. This can be updated on a weekly or monthly basis. Our listeners visit the website because of their loyalty to the radio station and some of the most visited sections include; win, listen LIVE & Superscoreboard. Your feature page will contain any logos, text or photos including a click though to your website.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTotal reach of + 3million individuals across the season
16 - 24
25 - 34
35 - 44
All adults
Male
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland01 Aug 12 - 01 Aug 13BUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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