West Sound and West FM are the most listened to radio stations in the area with a very high listenership level among target audiences. Bespoke packages, sponsorship, promotions, online opportunities and event partnerships are available for advertisers who want to reach this dynamic, smart, informed audience. West Sound reflects local grass roots radio at its best. Broadcasting from the region's central shopping centre in the heart of Dumfries, we pride ourselves on our close links with the local community. Find out more...

Mostly listening on their own, people appreciate West Sound's friendly radio style. It encourages an active audience response - around half had some direct contact with West Sound and West FM through phone-ins, charity events and outside broadcasts. They develop a real relationship with presenters and West Sound & FM. This is the perfect opportunity to achieve brand awareness and achieve synergy with this popular stations listeners.