The available opportunity is to target people who listen to radio online. 7 of Bauer's radio players are hosted in this central online website. From each brand's website (if it has one) a user can click to "listen live". They will then be taken to whatson.com and the player of their choice to listen live or interact with archived shows, interviews or features.

Huge brand awareness opportunity - using a combination of audio and visual media on this website means the message can be up to 300% more effective for propensity to interact as it stimulates both senses and is very engaging.

Users chose the radio brand they would like to listen to and the main centre of the site re-brands with that player. They can then listen to a live radio stream or (where possible) log onto previously aired shows in the archives so they don't miss out on any of their favourite DJ's or shows. It is hugely successful as it offers users another way to interact with their favourite station whilst at work or using the computer. RAB shows that due to broadband roll out 20% of people access radio online.

Intel Centrino Mobile Technology, Hutchison 3, O2, Channel 4.

Whatson.com offers users an easy and accessible way to interact with their favourite station whilst at work or using the computer. Using a combination of audio and visual media on this website means the message can be up to 300% more effective for propensity to interact as it stimulates both senses and is highly engaging.