This idea is archived

Reach 2 million decision makers - Food & Drink Competition

Provided by Rebecca Garrett Media
via the ITV websites for Good Morning Britain and Lorraine

Tell us about the Opportunity / What is it?

The competition will be promoted on ITV Good Morning Britain and Lorraine websites via pre-purchased space. The competition will be promoted on the Winning Moments newsletter reaching more than 230,0000 subscribers. In addition it will be promoted to our 53,000 social media followers.

What is the Marketing Objective?

We are looking for a selection of brands to showcase products and ideas in our special food and drink related competition. Brand Awareness and brand exposure to a huge family audience. Data capture and business acquisition and also driving traffic to your website and increased SEO.

How does it work?

You brand will receive 250 words of copy, two images, one logo and two URL's and an optional promotional video/advert. Competition is archived for maximum search engine optimisation. Your brand logo will appear on the Winning Moments newsletter. (full brief attached)

Who's used it in the past?

Here is a small selection of brands that have worked with us and appreciate the benefits of competitions in supporting national campaigns: La Redoute, Halfords. Sky, RAC, Best Bed Linen, Thomas Sanderson, Butlins, Disney Store, Laura Ashley, Swimwear 365, Mars, Aldi, Hushpuppies, Phase Eight, David Lloyd, Game, Go Ape, East, PGL, Brand Alley, Hoseasons, Moss Bros, Peacocks, Frankie & Benny's, Chiquitos, Infacare, Pineapple, Yankee Candle, Victoria Plumb, Silent Night, Littlewoods, Champney's.

Features / Benefits

Competitions are an excellent way of getting brand messages across to a large audience and wide demographic. They create greater reader buy-in and longer user engagement with the brand thus increased brand loyalty. Providing clean and up-to-date and detailed data capture allowing brands to continue talking to this engaged audience long after the competition has finished. Increased CTR and SEO. There is also an opportunity to run an offer alongside the competition prize increasing sales. Positive brand alignment and association. Competitions are very quantifiable.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2 m U/U; 53,206 via social media; 230,017 opted in
25 - 34
35 - 44
45 - 54
All adults
Both
ABC1
DIRECT MARKETING / EMAIL
NATIONAL PRESS
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL04 Aug 14 - 18 Aug 14BUILD AWARENESS
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