This idea is archived

Reach 1 Million unique users of Good Morning Britain Online

Provided by Rebecca Garrett Media
during Black Friday & Cyber Monday! with RGM's Ultimate Christmas competition

Tell us about the Opportunity / What is it?

Did You Know? On Cyber Monday, online sales increased by 20% and over £100,000 was spent every second online and over 115 million people visited online retailers every hour in 2013! This competition is fantastic for increased brand awareness, business acquisition, driving sales and pushing your products on the BIGGEST and BUSIEST online shopping weekend in the UK, covering Black Friday & Cyber Monday! .

What is the Marketing Objective?

Reach out to over 1 million decision marking, present buying mass market women with RGM's Ultimate Christmas competition, this competition will be advertised on the homepage of ITV's Good Morning Britain between the 28th November and 7th December via a premium pushdown, meaning excellent exposure for your brand during Black Friday & Cyber Monday

How does it work?

You will receive: up to 250 Words of copy, 1 Logo, 2 Images & up to 2 Urls on our competition micro-site, plus feature a 2-3 minute video alongside your copy if you wish; Your logo, with a link direct to your website on the carousel on the Premium Pushdown; Your brand's logo, clickable to your copy on the competition micro-site featured on the Winning Moments newsletter for Ultimate Christmas.

Who's used it in the past?

Here is a small selection of brands that have worked with us and appreciate the benefits of competitions in supporting national campaigns: La Redoute, Halfords. Sky, RAC, Best Bed Linen, Thomas Sanderson, Butlins, Disney Store, Laura Ashley, Swimwear 365, Mars, Aldi, Hushpuppies, Phase Eight, David Lloyd, Game, Go Ape, East, PGL, Brand Alley, Hoseasons, Moss Bros, Peacocks, Frankie & Benny's, Chiquitos, Infacare, Pineapple, Yankee Candle, Victoria Plumb, Silent Night, Littlewoods, Champney's.

Features / Benefits

Competitions are an excellent way of getting brand messages across to a large audience and wide demographic. They create greater reader buy-in and longer user engagement with the brand thus increased brand loyalty. Providing clean and up-to-date and detailed data capture allowing brands to continue talking to this engaged audience long after the competition has finished. Increased CTR and SEO.There is also an opportunity to run an offer alongside the competition prize increasing sales. Positive brand alignment and association. Competitions are very quantifiable.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 1Million unique users of Good Morning Britain Online
25 - 34
35 - 44
45 - 54
All adults
Both
ABC1
DIRECT MARKETING / EMAIL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL28 Nov 14 - 07 Dec 14BUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service