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Reach 1.75m ABC1 travellers with Norwegian's inflight magazine

Provided by Ink
An exciting opportunity to reach affluent business and leisure travellers with N by Norwegian.

Tell us about the Opportunity / What is it?

Norwegian Air Shuttle is Europe's fastest growing airline and has already established itself as a leading innovator in aviation. Norwegian has 67 aircraft in its fleet and offers a comprehensive network for leisure and business travellers, flying 313 routes to 115 destinations across Europe, North Asia and the Middle East. In addition, Norwegian is the first and only airline in Europe offering free Wi-Fi on board its flights. Norwegian's inflight magazine is a powerful channel for advertisers to engage with a growing audience of influential and affluent travellers.

What is the Marketing Objective?

Build brand awareness and reach ABC1 travellers during and after their flight to their holiday.

How does it work?

Designed specifically for the digital age, the new inflight magazine is available aboard all Norwegian planes. The magazine focuses on travel and lifestyle, featuring the 115 destinations served by the airline. Its contemporary design complements the insightful content that has been tailor-made to engage with the sought after north European market. The magazine takes advantage of Norwegian's onboard WiFi, linking mag content with Facebook, Twitter, Pinterest and other websites, including advertisers' sites, which are all easily accessible by passengers during their flight.

Who's used it in the past?

Previous advertisers include Ikea, Volvo, Gant, Seiko, Lavazza, Avis, Titleist, and H&M.

Features / Benefits

The magazine's demographic is highly desirable. It has more business readers than any other Norwegian publication and its reach with influential decision-makers is second to none. In addition, this audience has a high propensity to spend on their travels across all product categories. Norwegian's inflight magazine is a powerful channel for advertisers to engage with a growing audience of influential and affluent Scandinavian business and leisure travellers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1.75 million potential readers each month
All adultsBoth
ABC1
MAGS / BUSINESS
MAGS / CONSUMER
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearBUILD AWARENESSBRANDED CONTENT / MAGAZINES / PRESS
BRANDED CONTENT / ONLINE
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