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Promotional area in Departure Lounge at London City Airport

Provided by London City Airport
Sponsorship of London's elite airport provides promotional area in a primary head-on location view of departing passengers.

Tell us about the Opportunity / What is it?

Space is at a premium here at London City Airport, so why not use it to showcase your brand/product? This promotional area is in a primary head-on location in view of 100% of departing passengers. This opportunity is designed for the business traveller as 75% of passengers are flying on business. This is a great opportunity to aim at decision makers, with time and who appreciate quality. Why advertise anywhere else?

What is the Marketing Objective?

This opportunity will catapult a brand into the market place and is a great way to build awareness.

How does it work?

This is a unique opportunity to dominate the busiest part of the department lounge. It allows passengers to see the brand/product from 3 different angles; therefore targeting the 3 main directions people are coming from/going to. The sponsorship allows advertisers to promote their brand approximately in an area of: 2.75m in diameter and 1.5m in height.

Who's used it in the past?

- Red Bull, Diageo. - London Business School. - Rosetta Stone. - Jaguar, Credit Suisse. - Prestige Ticketing....have all had successful campaigns.

Features / Benefits

Clients will have direct access to LCY's unique passenger audience; 87% AB passengers, 75% of our passengers are travelling on business and 41% in the position of chairman/MD/director/senior manager.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMainly aiming at business passengers, AB audiences.
All adultsBoth
AB
ABC1
OUTDOOR / AMBIENT
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSAMPLING
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