Between December & May 2021, 30 live games will be shown live. The games will mainly be on a Friday evening, starting at 19:30. The coverage will follow all the major BBL teams & the season will culminate with 3 live finals events.

Basketball is a sport hugely on the rise & interest levels around the world for the sport are at their peak. The huge global success of the recent Netflix documentary, 'the Last Dance' with Michael Jordan has reignited the love for the sport & there is no better time to align yourself with the BBL now its back on Sky Sports.

Category partnerships are the perfect platform for any brand to align with the BBL & own a category or industry. For each available category, there are 3 packages available (Gold/Silver/Bronze). The different packages offer different benefits & marketing opportunities to clients. The sponsorship package is a fully integrated opportunity which covers all major touch points eg: official beverage partner, official car partner, official telecom partner, official energy partner. This is not an exhausted list & other options may be available.

This packages offers a unique opportunity to be part of the rebirth of British basketball & become an official partner of the league. The sport is projected to go through a huge spike in profile & popularity & you have the chance to help shape that future. Basketball is also a very cool, urban sport & has influence across many of our cultures. Now is the perfect time to align your brand within this space.