Observer Woman will offer an entertaining and intelligent look at all aspects of sex and relationships, style, shopping, health and beauty. The magazine will be glamorous and irreverent with a broad and inclusive appeal. Readers can expect the high standard of writing associated with the existing Observer magazine titles as well as new columnists and celebrity guest contributions. The magazine will be produced by the team behind the highly acclaimed Observer Food Monthly magazine. It will be edited by Nicola Jeal, former editor of Elle.

Observer Woman offers the perfect opportunity for you to reach affluent, upmarket men and women in a high quality environment.

68 pages, published on the second Sunday of every month, the launch will be supported by heavyweight marketing spend - TV, press, cinema, outdoor.

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The Observer sells more copies than the typical women's monthly magazines. A unique new offering to the market, covering women's interests with the Observer's wit and intelligence. Greater impact: Low ad/ed ratio means greater impact for advertisers. Generating a bigger audience: The Observer's monthly magazines add an average of 7% to the titles average circulation. Nearly 1/5 of all repertoire quality Sunday newspaper readers would consider buying the Observer if Observer Woman was included in the package (TNS Oct 05).