Visitors to the Festival received a Top Trumps card telling them how to download the app in order to claim a free pack of JLR Top Trumps at the stand. They were able to book test drives and order brochures, whilst JLR used the opportunity to capture data. The app has two games, a single player mode called the Goodwood Challenge and, a Multi-player Shootout. Players of the Challenge uploaded their scores to a live leaderboard to win prizes including Swedish Ice Driving Experiences.They could boost their scores by exploring the stand and paddock and scanning QR codes. Find out more...

To double their normal number of prospect data sets, acquired through game downloads. The target was exceeded.