Great opportunity for a brand to be the headline sponsor of the Metro's free Fantasy Motor Racing game, a fun and interactive game for all Metro.co.uk visitors. This is a fully integrated multi-media partnership involving Metro, Metro.co.uk, Metro Motor Racing Database and Metro.Mobi. We recruit through editorial pieces in paper, display adverts as well as ¼ page advertising Sport and potential front cover flashes. The package includes full branding and sponsorship. We are open to working with brands to deliver a package that achieves your objectives.

Brand Awareness, Building affinity with sport, Building Loyalty with current consumers.

The interactive game is free to play on metro.co.uk and is being promoted through the Metro paper and online. £10,000 up for grabs; including a fantastic Scalextric set to be won every race weekend! Players choose 4 Constructors and then nominate one of each of their drivers to score points for you. You'll also need to make some predictions for each race weekend, which will give the chance to pick up vital extra points.

This is a brand new opportunity.

This is a unique opportunity to be the headline sponsors of one of the biggest FREE Fantasy Motor Racing games. You can work with the team to maximising engagement with all types of players and within the newspaper. The team at Metro are highly experienced. The sponsorship opportunity focuses on integarting the client in to the fabric of the game.