This idea is archived

Fun In The Sun- Beach Ownership at THORPE PARK June-August 2009

Provided by Merlin Entertainments
Activate your brand on the iconic Beach at THORPE PARK and engage with 1 million guests over the key summer months June -August.

Tell us about the Opportunity / What is it?

This is a unique opportunity for a brand to be the headline sponsor of the Beach at the UK's Thrill capital, Thorpe Park, targeting over 1 million guests per year. Over the summer months the beach is open to all our guests - providing a much needed chill out area to take a break from all the rides and catch a few rays of sunshine, and provides some fantastic branding opportunities for a sponsor to directly engage with over 1 million guests that enter into the park during the key summer months. Find out more...

What is the Marketing Objective?

Raising brand awareness, encourage trialists, increase purchase frequency, engage with 1 million guests in a fun and unique environment

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1 million thrillseekers, 74% ages 0-34 years
0 - 9
35 - 44
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 31 Aug 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MEDIA
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