At our core sits the Fifty platform, which makes sense of complex audience datasets and develops them into TRIBES, an impactful and insightful customer segmentation interface with applications across all marketing functions. FiftyAurora is our brand new, ID-free, privacy-first solution that provides effective audience targeting by projecting a map of where an audience will be, rather than needing to track them everywhere.

Where other platforms are building Universal ID platforms to track audiences, FiftyAurora scales across all digital channels, uniting insight and planning directly with activation.

FiftyAurora finds and analyses your desired audience in Social data first and then, using these signals, matches to pages with high affinity based on their interests and passions. This technology allows brands and publishers to target audiences beyond the limited scale of consented data, and with more intelligence than page context alone.

Clients such as Bentley, BrewDog, Garmin, Pasta Evangelists, RFU and Save the Children use the Fifty Platform to better UNDERSTAND their audiences and TARGET them more efficiently.

Fifty have developed the most advanced visualisation tool in the industry to aid in the planning and execution of the campaigns we deliver. The Fifty Platform is incredibly effective for - Understanding key influencers, Deep segmentation of current and future customers, Planning offline media strategies, Sparking creative ideas & informing customer messaging, Sponsorship & partnership identification & validation, and PPC ideation.