Engage Health-Conscious Consumers Through Premium In-Gym Content

Provided by Zoom Media
Livegood is an in-gym content channel letting brands reach health-conscious, active consumers across leading gyms & health clubs

Tell us about the Opportunity / What is it?

Livegood is an in-gym entertainment and content channel, designed for fitness and leisure environments. The channel combines live news, sport and weather with exclusive content across health, food, wellbeing, lifestyle, travel, fitness and entertainment. It is broadcast on screens within gyms and leisure centres, giving brands a strong presence in a high-dwell environment. Brands can integrate through sponsored spots, branded content or bespoke content co-creation, placing their message naturally within fitness, wellbeing, food and lifestyle content.

What is the Marketing Objective?

This opportunity can support a range of objectives: • Building brand awareness among health-conscious consumers • Reaching consumers in a relevant wellness and fitness environment • Creating stronger brand association with active lifestyles • Supporting product education and consideration • Driving awareness of new launches, campaigns or seasonal activity • Helping brands build credibility through contextual content placement It is particularly strong for brands wanting to connect with audiences at moments when they're already engaged with wellbeing & nutrition.

How does it work?

Adverts and sponsored spots are blended seamlessly with high engagement content of choice, instead of ad blocks. The livegood channel in-house team, manually inserts sponsorship creative to guarantee maximum exposure. We already broadcast content that fits with your brand. Provide your logo or AV advert and we can do the rest. You might already have a bank of engaging branded content that would fit perfectly on the livegood channel. Or let's co-create something brand new for the channel with our production team and your brand.

Who's used it in the past?

We've worked with brands including GoPro, Red Bull, JAMQ and Fit Food Media, Livegood also works with channel experts including nutritionist and author Rob Hobson, advanced yoga instructor Emily Fresson and PT and mental health expert Dan Hancock, helping deliver credible content across food, wellness, fitness and mental wellbeing.

Features / Benefits

Livegood offers brands a relevant and high-engagement way to reach consumers in the fitness and leisure environment. Key benefits include: Access to a health-conscious, active and engaged audience Presence in a high-dwell gym environment Integration into premium content rather than relying only on standard ad blocks Opportunity to align with health, wellbeing, food, fitness and lifestyle content Flexible partnership options, including sponsored spots, branded content and bespoke content co-creation.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4m+ monthly audience across 200+ sites, with Livegood broadc
All adultsBoth
ABC1
C2
Students
Retired
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSBRANDED CONTENT / VIDEO
PRODUCT PLACEMENT
SPONSORSHIP
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