This idea is archived

DCM Local - opportunity for local business to use cinema

Provided by Digital Cinema Media
As DCM heads to a digital future, there is now an opportunity for local businesses to use cinema on a local basis

Tell us about the Opportunity / What is it?

As DCM heads to a digital future, there is now an opportunity for local businesses to use cinema on a local basis, the traditional barriers to entry have now been removed providing flexible lead teams, targeted locations, and cost effective production costs. DCM Local will initially be available in the Guildford, Kingston, Croydon and Stratford areas and rolled out across the South East region this autumn.

What is the Marketing Objective?

Create deep engagement with your brand message with a unique captive audience.

How does it work?

We are launching a dedicated "DCM Local" branded break specifically for local businesses located at the beginning of the adreel. Local businesses can buy specific sites and run packages of advertising across multiple screens on a 2 week basis from £1,500. In conjunction with our production partner Texture we can provide commercial production, our Silver package starts from £2,000, providing a digital, HD, Dolby commercial, with CAA/BBFC clearance.

Who's used it in the past?

Please contact a member of the DCM team for details of previous local advertisers.

Features / Benefits

Research proves that the high impact of cinema means that one exposure to an advert on cinema is as effective as multiple exposures in other media. DCM can prove that cinema can pay back in terms of ROI. Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema. Looking at this figure in the context of TV (44%), newspapers (68%), magazines (61%), DM (52%) and even radio (16%), cinema is the clear front runner.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach is dependent on campaign
16 - 24
25 - 34
35 - 44
Both
All
CINEMA
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearENGAGEMENT
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service