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Channel sponsorship of Extreme Sports on Sky

Provided by Sky Media
Opportunity to target a strong youth audience and reach 918,000 individuals per month. Broadcast sponsorship currently available

Tell us about the Opportunity / What is it?

The Extreme Sports Channel is the world's first television channel totally dedicated to the world's fastest growing participatory sports and the music, fashion and way of life that accompanies them. The channel showcases non-stop action from surfing to skateboarding, snowboarding to BMX, and Moto X to Mountain Biking. Extreme is adventurous, rebellious and spectacular, embodying the attitude and the lifestyle of extreme sports participants themselves. Extreme was launched on 1st May 1999 and is now available in 55 countries across Europe, the Middle East and Africa.

What is the Marketing Objective?

To build awareness of your brand and associate with a strong youth audience with a male bias.

How does it work?

Programme runs throughout the week from Monday to Sunday & sponsorship is available for 1 month. The sponsor will receive 15" Opening Idents per programme, 15" Closing Idents per programme, 2 x 5" Break bumpers per break plus branding on all relevent promos.

Who's used it in the past?

Please contact a member of the Sky Media team for details.

Features / Benefits

- Association with the only wholly dedicated Extreme Sports channel in the UK - Association with a young trendy male brand - Opportunity to associate with a vast range of sports - Continuous branding 7 days a week, for a one month period -Opportunity to extend sponsorship beyond the UK into Europe, Middle East & Africa - Opportunity to extend the sponsorship to Online, Mobile, Podcast & Event.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k918,000 individuals per month. Male bias.
16 - 24Male
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / EXTREME SPORTS
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