CelebrateT Gift Giver is the first Facebook® application to enable physical (rather than virtual) gifts. By downloading CelebrateT Facebook® members can give their friends gifts that can be collected in PayPoint outlets across the country. A ground breaking initiative that gives brands a different way for their consumers to send their products as gifts to friends and family.

The new service is quick and easy to use. Users simply select the gift they wish to send, select a friend, add a message and pay for the gift via tokens on their PayPal account. A message is sent to the gift recipient and they are then requested to provide their mobile number to receive a unique Celebrate Voucher ID and details of the gifts via SMS text to their mobile. To collect the gift, they simply visit a participating PayPoint retailer/stockist and show the Celebrate Voucher ID where it is scanned at the terminal.

Mars is our sponsor of the Sweet Shop.

It is the first opportunity to interact with UK Facebook users, driving trial and sales of "real" products versus virtual gifting.