Samsung came to us with the brief to promote their latest "social networking on the move" handset. We proposed a competition that incorporates hourly updates such as being out and about as a 3am girl. The result was a unique competition to find a 3am girl which employed: 3am facebook page, editorial articles posted on the homepage, a twitter feed, and online voting mechanism to select the competition winners. There were over 5,000 page views of the competition in less than 1 week and 13,000 clicks generated from co-branded advertising! Find out more...

To build awareness and create excitement around the launch of their new "social networking on the move" phone.