To amplify the Mexican theme of Uncle Ben's product whilst engaging with the young, single male audience, a campaign was designed combining "hot" women with Mexican moustaches. To maximise interaction with the brand, the campaign was backed by an Uncle Ben's/Nuts micro-site and a competition. Lightspeed Research were commissioned to contact Nuts readers and conduct an email survey both prior to and immediately after the campaign. This produced results showing that the promotion made a distinct impact, see the attachment for further details. Find out more...

Masterfoods wanted to increase appeal and penetration of their Uncle Ben's Mexican Chilli sauces range.