Samsung partner with The Times to demonstrate the functionality of the Samsung Galaxy Note among business decision makers.
News UK is part of News Corp - a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. Samsung were looking for a partner to launch their new Galaxy Note and looked to The Times for help.
The campaign objective was to raise awareness and demonstrate the functionality of the Samsung Galaxy Note among business decision makers.
Samsung partnered with The Times to sponsor Downloading Davos 2012. The pinnacle of the campaign was the Downloading Davos event hosted by The Times and The Wall Street Journal. James Harding, The Times Editor, and a guest panel including Sir Martin Sorrell delivered the key insights and analysis from the World Economic Forum to a room of 100 of the UK's most influential business decision makers.
Each delegate attending the event was given a Samsung Galaxy Note loaded with a bespoke Downloading Davos app. The app acted as a digital aid to the event and included biographies of the speakers, Times content and networking functions.
The campaign got the Samsung Galaxy Note into the hands of some of the UK's most influential business decision makers and the app demonstrated it's considerable capabilities.
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