Try Our Briefing Service
This idea is archived

CASE STUDY: The Royal Bank of Scotland & The Times

Provided by News UK
Full integration of the Rugby 6Nations coverage sponsored by RBS to The Times in order to communication to an extended audience
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

The Times Media solution was to create distinct ownership of 6Nations coverage in The Times by working RBS into the fabric of our rugby coverage. This included: - Re-branding of the ball at the top of the Rugby Shorts column so that it carried the RBS brand; Front AND back page flashing of the RBS sponsored handbook; Distribution of the Handbook throughout all hospitality suites at Twickenham; Use of the Royal Bank of Scotland logo in all match analysis graphics; Co-branded promotions; Integration of Team RBS member Phillipe Saint-Andre into The Times editorial Find out more...

What was the Campaign Objective?

In 2006, the Royal Bank of Scotland was looking to make more of their sponsorship of the 6Nations tournament by extending their communication to new audiences.
Reference: 4009 // Posted: 21.01.09

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsTimes circulation of 600,962
25 - 34
35 - 44		Male
AB
LOCAL MEDIA / NATIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearRECRUITMENTSPONSORSHIP / SPORT / RUGBY
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

Advertise Your Brand with Times Radio Advertise Your Brand with Times Radio

More LOCAL MEDIA Ideas

CASE STUDY: Father Christmas visits the Beamish museum CASE STUDY: Father Christmas visits the Beamish museum
Increase sales with face-to-face promotions in The Co-Operative Increase sales with face-to-face promotions in The Co-Operative
Conversational Marketing with Invibes Conversational Marketing with Invibes
Advertise Your Brand on Cash Machines at Major Supermarkets Advertise Your Brand on Cash Machines at Major Supermarkets
Advertise with HertsLive and the Hertfordshire Mercury Advertise with HertsLive and the Hertfordshire Mercury
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat